Heyday Extension Cord

Finding Style and Function in the Most Overlooked Home Essential

Let me be honest with you. Until recently, I never thought I’d be writing passionately about extension cords. They were just those necessary eyesores tucked behind furniture or hastily purchased when absolutely needed. But then I discovered Heyday extension cords, and suddenly, I found myself caring about this previously mundane home accessory.

It happened when I was redesigning my home office. There I was, wrestling with the same old problem: too few outlets, too many devices, and a tangled mess of wires that made my workspace look like an electronic jungle. That’s when a friend suggested I try a Heyday extension cord from Target. “They’re actually cute,” she insisted, and I was skeptical but desperate.

She was right. And now, after using these cords throughout my home for months, I’ve become something of a Heyday extension cord evangelist. So much so that I’ve put together this comprehensive guide to help others discover what I now consider an essential home item. Whether you’re a tech enthusiast with multiple devices, a home decorator who cares about aesthetics, or just someone tired of ugly, tangled cords, this guide is for you.

What Makes Heyday Extension Cords Special?

Before diving into the nitty-gritty details, let’s talk about what sets Heyday cords apart. Heyday is Target’s tech accessories brand, launched to offer stylish yet affordable electronics and accessories. Their extension cords embody this philosophy perfectly – they’re functional, visually appealing, and won’t break the bank.

The perfect balance of form and function is what makes Heyday extension cords stand out in a market filled with utilitarian options. While most extension cords are designed purely for utility, Heyday recognized that these necessary items are often visible in our living spaces and should therefore be designed with aesthetics in mind.

Price Point: Affordable Style

One of my first concerns when shopping for any tech accessory is cost. We’ve all experienced that moment of sticker shock when looking at branded tech accessories. Thankfully, Heyday extension cords are refreshingly affordable.

Depending on the specific model, length, and features, Heyday extension cords typically range from $12.99 to $29.99. The basic models with standard features fall on the lower end of this spectrum, while those with additional outlets, USB ports, or special designs may cost a bit more.

When I purchased my first Heyday cord (the 6-outlet surge protector with USB ports), I paid $24.99. Considering I’d previously spent similar amounts on purely functional cords with no aesthetic appeal or additional features, this felt like an absolute steal.

What I appreciate most about Heyday’s pricing strategy is that they’ve made design-conscious electronics accessible. You’re not paying a premium merely for something that looks good; you’re getting quality and style at a reasonable price point.

Where to Buy: Target Exclusivity

Here’s the straightforward part: Heyday is Target’s in-house brand, which means Heyday extension cords are exclusively available at Target. You can purchase them in-store or online at Target.com.

I’ve found that the in-store selection can vary by location. My local Target typically stocks the most popular models, but for the full range, I usually browse online. Target’s website allows you to check in-store availability, which is helpful if you need an extension cord immediately and don’t want to wait for shipping.

Target frequently includes Heyday products in their sales events, particularly during back-to-school season and Black Friday. I managed to snag my braided extension cord during one of these sales at 15% off, so it’s worth keeping an eye out for these promotions.

If you’re a Target Circle member (which is free to join), you’ll occasionally receive targeted offers for Heyday products. I’ve received 5-10% off coupons specifically for tech accessories, which can make these already affordable cords even more budget-friendly.

Length Options: Finding Your Perfect Fit

Extension cords are all about extending your reach, so length matters. Heyday offers several length options to accommodate different spaces and needs:

The standard offerings include:

• 3 feet (0.9 meters)
• 6 feet (1.8 meters)
• 8 feet (2.4 meters)
• 10 feet (3 meters)
• 12 feet (3.7 meters)

I initially purchased the 6-foot model for my desk setup, thinking it would be sufficient. While it worked, I later upgraded to the 10-foot version, which gave me much more flexibility in furniture arrangement. For my living room entertainment center, the 12-foot cord has been perfect, allowing me to place furniture without being constrained by outlet locations.

When choosing your ideal length, I recommend measuring the distance from your nearest outlet to where you’ll need power, then adding at least 2 feet for flexibility. Remember, it’s better to have a slightly longer cord that you can manage than one that’s too short.

A word of caution from my experience: don’t be tempted to daisy-chain multiple extension cords together if you need more length. This can pose a fire hazard. Instead, invest in a single cord of appropriate length for your needs.

Aesthetic Appeal: Colors and Designs

This is where Heyday truly shines. Unlike traditional extension cords that come in utilitarian white, black, or beige, Heyday offers a range of colors and finishes that can complement your decor rather than detract from it.

The color options vary by season and model, but typically include:

• Classic white
• Matte black
• Navy blue
• Sage green
• Blush pink
• Gray
• Pastel blue

Beyond solid colors, Heyday offers several design options:

• Braided fabric coverings (my personal favorite)
• Terrazzo-inspired patterns
• Color block designs
• Metallic accents

I currently have the sage green braided cord in my living room, which blends beautifully with my plant collection and natural wood furniture. In my home office, I opted for the matte black with subtle metallic flecks, which looks sleek alongside my other tech accessories.

What I’ve found most impressive is how these thoughtfully designed cords can actually enhance a space rather than requiring concealment. My blush pink cord in the bedroom has become something of a decor accent, picking up the same hue in my throw pillows.

Heyday typically releases seasonal colors and limited-edition designs, particularly around major shopping seasons. Last fall, they introduced a lovely terracotta option that sold out quickly at my local Target. If you see a design you love, I’d recommend grabbing it rather than waiting, as the limited editions don’t always get restocked.

Outlet Configuration: Powering Multiple Devices

The number of outlets you need depends entirely on your intended use. Heyday understands this and offers various configurations:

• 3-outlet models (compact, ideal for travel)
• 6-outlet strips (perfect for desk setups)
• 8-outlet surge protectors (great for entertainment centers)
• 12-outlet power stations (ideal for home offices or creative studios)

I started with the 6-outlet model for my desk, which accommodates my laptop, monitor, desk lamp, phone charger, and still leaves an outlet free. For my entertainment center, the 8-outlet version has been essential, handling the TV, sound system, game console, streaming device, and ambient lighting.

The outlet spacing on Heyday cords is thoughtfully designed. Even the bulkier plugs (like those with built-in transformers) fit without blocking adjacent outlets on most models. This was a pleasant surprise, as I’ve owned many power strips where a single bulky plug rendered neighboring outlets unusable.

Some models feature rotating outlets, which I’ve found incredibly useful for accommodating oddly-shaped plugs. My home office model has this feature, and it’s made a noticeable difference in reducing cable clutter.

USB Integration: Charging Convenience

In our USB-powered world, having integrated charging ports is incredibly convenient. Heyday offers several extension cord models with built-in USB capabilities:

• Models with 2 USB-A ports
• Models with 2 USB-A and 1 USB-C port
• Premium models with 2 USB-A and 2 USB-C ports, including fast-charging capabilities

My desk extension cord features 2 USB-A ports and 1 USB-C port, which has been perfect for charging my phone, wireless earbuds, and tablet without using up the standard outlets. The charging speed is comparable to wall adapters, with the USB-C port supporting faster charging for compatible devices.

What I particularly appreciate is that the USB ports remain powered even when the connected devices are fully charged, but they don’t seem to draw significant standby power. This means I can leave cables connected for convenience without worrying about energy waste.

If you’re deciding between models, I’d strongly recommend choosing one with USB-C capability, even if your current devices don’t use it. As more electronics transition to this standard, you’ll be grateful for the future-proofing.

Surge Protection: Safeguarding Your Electronics

After losing a router to a power surge during a thunderstorm years ago, surge protection has become non-negotiable for me. Most (but not all) Heyday extension cords offer surge protection, with varying levels of security.

The standard surge-protected models offer 900-1200 joules of protection, which is adequate for most home electronics. The premium models boost this to 1800-2100 joules, providing more robust protection for expensive equipment.

All surge-protected models include indicator lights that show when your devices are protected. What I particularly value is that many Heyday models also include an alert system that notifies you when the surge protection has been compromised and needs replacement.

My entertainment center cord includes an automatic shutoff feature that disconnects power when a surge is detected, which gives me peace of mind for my more expensive electronics. For my basic lamp and charger needs, I use a more basic model without surge protection.

One feature that sets some Heyday models apart is the inclusion of coaxial cable and ethernet surge protection, which has been valuable for protecting my modem and router during storm season.

Power Capacity: Meeting Your Energy Needs

Understanding the power capacity of an extension cord is crucial for safety and functionality. Heyday extension cords typically handle 125V/15A, providing 1875 watts of power capacity, which is standard for residential use.

This capacity is sufficient for most household electronics, including:

• Computers and monitors
• TVs and entertainment systems
• Lamps and lighting
• Small appliances like fans

However, I’ve learned through experience that you should not use these cords with high-power devices such as:

• Space heaters
• Air conditioners
• Hair dryers
• Large kitchen appliances

When I first set up my home office, I mistakenly plugged a space heater into my Heyday cord alongside my computer equipment. The cord became warm to the touch – a warning sign that I was exceeding its capacity. I immediately corrected this setup and purchased a dedicated, heavy-duty extension cord specifically rated for the heater.

For most everyday tech and lighting needs, Heyday cords provide ample power. Just be mindful of the total wattage of all connected devices, and avoid connecting multiple high-power devices to a single cord.

Indoor vs. Outdoor Use: Know Your Boundaries

This is straightforward but important: Heyday extension cords are designed exclusively for indoor use. They are not weatherproofed or rated for outdoor conditions.

I learned this the hard way when I temporarily ran a Heyday cord to power string lights on my covered porch. After a particularly humid evening, the cord began to show signs of moisture damage. I immediately replaced it with a proper outdoor-rated cord.

The stylish fabric coverings and design elements that make Heyday cords attractive for indoor use make them particularly vulnerable to outdoor conditions. Moisture, temperature fluctuations, and UV exposure can damage the cord and potentially create safety hazards.

For indoor use, however, they excel. The cords operate well in typical home temperatures and conditions. I’ve used them in various rooms, from the cooler basement to occasionally warmer upstairs rooms, without any performance issues.

Plug Design: The Details Matter

The plug design might seem like a minor detail, but it can make a significant difference in usability. Heyday extension cords feature several thoughtful plug designs:

Most models include a flat, low-profile plug that fits easily behind furniture without creating awkward gaps. This has been particularly useful in my living room, where the sofa can sit flush against the wall despite being plugged in behind it.

Some models feature angled plugs that are ideal for tight spaces or awkwardly placed wall outlets. I use one of these in my kitchen, where the outlet is partially blocked by a countertop appliance.

The premium models include what Heyday calls their “space-saving” plug design, which rotates 90 degrees to accommodate different outlet orientations. This feature alone justified the slightly higher price for my entertainment center cord, as it allowed me to use a partially blocked outlet without strain on the cord.

All plugs include a grounded (three-prong) design for safety, and many feature grip textures that make plugging and unplugging easier, even in hard-to-reach places.

Durability: Built to Last

After about a year of using various Heyday extension cords throughout my home, I can confidently speak to their durability. The construction quality has impressed me, particularly considering their reasonable price point.

The cord casings are thick and flexible without being stiff. Even with regular bending and occasional furniture movements, none of my cords have shown signs of fraying or damage at stress points.

The braided cord coverings have proven particularly durable. My office cord gets moved and adjusted frequently as I rearrange my workspace, and the braiding shows no signs of fraying or unraveling. The fabric texture also provides some resistance to minor scrapes and abrasions.

The outlet housings are made of flame-resistant plastic that feels substantial without being bulky. I’ve accidentally dropped heavy books on my desk cord multiple times, and it hasn’t cracked or shown damage.

Connection points – where the cord meets the plug or the outlet housing – are reinforced and have withstood regular use without weakening. This is typically where cheaper cords fail first, so I’ve been pleasantly surprised by Heyday’s attention to this detail.

Control Features: Power at Your Fingertips

Most Heyday extension cords include power switches, which may seem like a minor feature but has proven incredibly convenient in daily use. The types of switches vary by model:

• Basic models feature a simple on/off rocker switch
• Mid-range models include illuminated power switches that are easy to locate in dim lighting
• Premium models offer individual switches for outlet banks, allowing you to control different devices separately

The individual switches on my entertainment center cord have been unexpectedly useful. I can turn off my gaming console and accessories with one switch while leaving the TV and sound system powered through another section.

Some models also include a master switch with surge protection reset functionality. After a minor power fluctuation triggered the surge protection on my office cord, I appreciated being able to reset it easily without unplugging everything.

The switches themselves feel robust and have withstood thousands of toggles without becoming loose or unresponsive. The illuminated switches maintain consistent brightness and haven’t flickered or failed.

User Experiences: The Reviews Speak

Before purchasing my first Heyday cord, I scoured reviews on Target’s website and social media. The consensus was overwhelmingly positive, with most reviewers highlighting the balance of functionality, aesthetics, and affordability.

Common praise points included:

• The stylish designs that blend with home decor
• Reliability of the surge protection features
• Thoughtful spacing of outlets to accommodate larger plugs
• USB charging capabilities that actually deliver proper charging speeds

The few negative reviews typically centered around:

• Limited availability of certain colors or designs
• Desire for longer cord options (beyond 12 feet)
• Occasional shipping damage when ordered online

My personal experience aligns with the positive majority. After recommending these cords to friends and family, I’ve heard similar satisfaction. My sister, an interior designer, now specifically recommends Heyday cords to clients who want functional tech accessories that won’t detract from their carefully designed spaces.

Target’s review system allows filtering by verified purchases, which I found helpful in gauging authentic user experiences. The Heyday cords consistently maintain 4+ star ratings across different models, with the USB-equipped versions typically rating highest.

Cable Management: Taming the Tangle

One of my perpetual frustrations with traditional extension cords has been cable management. Heyday addresses this in several ways:

The flat, ribbon-style cords found in some models naturally resist tangling and lie flatter against walls or under furniture. My kitchen counter cord is this style, and it tucks nearly invisibly along the backsplash.

The braided cords have just enough stiffness to hold their shape without being rigid, making them easier to route neatly. The material also creates slight friction that prevents the cord from sliding around as much as smooth plastic cords.

Some models include built-in cable management solutions, like small velcro ties attached to the cord or integrated cord wrap features on the housing. These thoughtful additions have helped reduce the “cord chaos” that previously plagued my spaces.

For wall mounting, several models feature keyhole slots on the back of the housing. I’ve mounted the cord in my home office on the underside of my desk, keeping it easily accessible but out of sight.

Safety Features: Protection for Peace of Mind

With any electrical product, safety is paramount. Heyday cords include several important safety features:

Most models are equipped with overload protection that automatically cuts power if the connected devices draw more electricity than the cord can safely handle. I inadvertently tested this feature when I briefly connected too many heat-generating devices, and the protection kicked in exactly as it should.

The surge-protected models include MOV (Metal Oxide Varistor) technology that absorbs excess voltage during power surges. After a nearby lightning strike, my electronics remained unharmed while a neighbor without surge protection lost their TV.

Many models feature tamper-resistant outlets with internal shutters that block access to the electrical contacts unless both sides are engaged simultaneously. As someone with young nieces and nephews who visit regularly, this feature gives me additional peace of mind.

The cords are UL-listed, meaning they’ve been tested and certified by Underwriters Laboratories, an independent safety science company. This certification indicates compliance with nationally recognized safety standards.

The flame-resistant materials used in construction provide an additional safety margin. While no one wants to think about fire hazards, knowing the cords are built with fire-resistant components is reassuring.

Comparative Analysis: How Heyday Stacks Up

Having previously used extension cords from various manufacturers, I can offer some comparative insights:

Compared to budget brands like Inland or Generic store brands:

• Heyday offers significantly better build quality and durability
• The design aesthetics are incomparable, with Heyday being far more attractive
• The price difference is typically just $3-5 more for vastly improved quality

Compared to mid-range brands like Belkin or Amazon Basics:

• Heyday offers comparable functionality and durability
• Heyday provides superior design options and aesthetics
• Pricing is similar or slightly lower than these competitors

Compared to premium brands like Monster or APC:

• Heyday provides 80-90% of the functionality at roughly 60-70% of the cost
• The surge protection ratings are somewhat lower than premium brands
• The warranty period is typically shorter than premium options

For my needs, Heyday hits the sweet spot of quality, functionality, price, and aesthetics. While hardcore tech enthusiasts with expensive equipment might prefer the top-tier protection of premium brands, for everyday use in most homes, Heyday provides excellent value.

Warranty and Customer Support: Standing Behind the Product

Heyday extension cords typically come with a one-year limited warranty, which covers manufacturing defects but not damage from misuse or accidents.

I haven’t personally needed to use the warranty service, but based on Target’s general return policy and customer service reputation, the process appears straightforward. Defective items can be returned to any Target store with a receipt, or you can contact their customer service department for assistance.

Some of the premium surge protector models include equipment protection warranties, which cover connected devices that might be damaged due to a surge protection failure. These warranties typically range from $50,000 to $100,000 in coverage, though the claim process requires thorough documentation.

Target’s standard return policy allows returns within 90 days for most items, including Heyday products, which provides an additional layer of purchase protection.

Heavy-Duty Applications: Know the Limitations

While Heyday extension cords are well-made for general household use, they are not designed for heavy-duty applications. Through my experience and research, I’ve learned where these cords excel and where they reach their limitations.

Heyday cords are perfect for:

• Home office setups with computers, monitors, and small peripherals
• Entertainment centers with TVs, gaming consoles, and audio equipment
• Bedroom charging stations for phones, tablets, and small electronics
• Table and floor lamps, string lights, and other low-power lighting
• Kitchen countertop appliances used intermittently (coffee makers, toasters)

They are not suitable for:

• Workshop power tools with high amperage draws
• Major appliances like refrigerators or washing machines
• Continuous-use high-wattage devices like space heaters
• Outdoor applications of any kind
• Professional settings requiring industrial-grade power distribution

I learned this distinction when helping a friend set up a small woodworking area in his garage. The Heyday cord I recommended was inadequate for his power tools, and we quickly switched to a heavy-duty contractor-grade power strip with appropriate ratings.

Cable Construction: Details That Matter

The physical construction of the cable itself impacts both durability and functionality. Heyday offers two main cable constructions:

The standard PVC-coated cables are flexible, heat-resistant, and provide good electrical insulation. These are found on the more affordable models and perform perfectly well for most applications.

The braided fabric-covered cables offer additional benefits:

• Enhanced durability against wear and abrasion
• Better resistance to bending damage and stress at connection points
• Reduced tangling compared to smooth plastic coverings
• Superior aesthetic appeal that complements home decor

Inside these coverings, the wires themselves are copper for optimal conductivity. The gauge (thickness) of these wires is appropriate for the specified amperage rating, ensuring safe power transmission without overheating.

After accidentally rolling my office chair over my braided Heyday cord countless times, I can attest to its durability. The fabric covering shows minimal wear despite this regular abuse, whereas previous plastic-coated cords would have shown significant damage by now.

Portability: Power on the Go

For those who need power solutions in different locations, the portability of an extension cord matters. Several Heyday models are designed with portability in mind:

The compact 3-outlet travel models are lightweight and easily packable. I keep one in my laptop bag for coffee shop work sessions or hotel rooms with inconveniently placed outlets.

Some models feature integrated cord wraps or come with storage pouches, making them easy to transport neatly. My travel cord includes a simple velcro strap that keeps it tidy in my bag.

The flat-plug designs are particularly travel-friendly, as they don’t protrude awkwardly from wall outlets in tight spaces. This has been especially useful in hotel rooms where furniture is often placed close to wall outlets.

While not ultra-lightweight like some minimalist travel adapters, the added functionality of multiple outlets and USB ports makes the slight weight penalty worthwhile for my needs.

Conclusion: Are Heyday Extension Cords Worth It?

After extensive use of various Heyday extension cord models throughout my home, my answer is an enthusiastic yes. These cords have transformed how I think about a previously mundane utility item.

The perfect balance of form and function is what makes Heyday extension cords stand out in a market filled with utilitarian options. They deliver reliable power, thoughtful features, and genuine style at a price point that doesn’t induce sticker shock.

For anyone tired of hiding ugly power strips or struggling with inconveniently placed outlets, Heyday offers a solution that you might actually want to show off rather than conceal. They’ve managed to turn a necessary evil into a design accent, which is no small feat.

Whether you’re setting up a home office, organizing an entertainment center, or just trying to make your charging station look less chaotic, I believe Heyday extension cords deserve your consideration. They’ve certainly changed my relationship with what was once the most overlooked item in my tech arsenal.

Next time you’re in Target, take a moment to check out the Heyday section. You might be surprised to find yourself getting excited about extension cords – I certainly never expected to.